All Case StudiesCase Study · Peacock.lk

From traffic that didn't convert to a scalable online sales engine.

Full-Funnel Meta AdsCatalog SalesInfluencer MarketingUGC CreativesWeekly Optimization

+100%
Website Traffic: 80K+
Organic Views: Weekly
Campaign Scaling

Overview

About Peacock.lk

Industry: Beauty E-commerce
Location: Sri Lanka
Period: Since November 2025

Peacock.lk is one of Sri Lanka's growing online shopping platforms, offering cosmetics, skincare, haircare and face care products.

Goal: scale online sales while improving marketing efficiency and building consistent brand growth through paid media and content-driven marketing.

The Challenge · Before 10X Creative

Generating traffic, but not revenue.

Before partnering with 10X Creative in November 2025, Peacock.lk faced several performance issues:

High advertising spend with limited sales results
Moderate website traffic but low purchase conversion
Lack of a structured sales funnel strategy

The brand was generating traffic, but traffic was not converting into revenue.

Our Strategy

Performance-driven, full-funnel, built to scale.

10X Creative implemented a full-funnel marketing strategy focused on conversion and scalability:

Launched structured Traffic, Conversion & Catalog Sales campaigns
Implemented a broad targeting strategy for algorithm learning
Focused on UGC-style video creatives to improve trust
Introduced a weekly optimization and scaling framework

Influencer & UGC Growth Strategy

Original vs. fake - content that builds trust.

To improve brand trust and engagement, we introduced influencer-led content marketing.

Execution

Collaborated with influencers on TikTok & Instagram
Created authentic comparison-based content (Original vs Fake concept)
Repurposed influencer videos as UGC performance ads

Results

Generated 80,000+ organic views
Increased audience trust and engagement
Improved click-through and conversion performance
UGC creatives became the top-performing ad format

Performance Improvements

From traffic-focused to conversion-driven.

Website traffic increased by 100%
Purchase activity significantly improved
Conversion performance improved overall
Advertising efficiency increased through ongoing optimization
Campaigns successfully scaled on a weekly basis
The online sales channel showed strong growth momentum

Business Impact

A scalable growth system.

Working with 10X Creative helped Peacock.lk achieve:

Strong improvement in online purchase volume
More stable and scalable ad performance
Increased reliance on online sales as a key revenue channel
Better customer acquisition through structured funnels
Sustainable growth through performance marketing

10X Creative transformed Peacock.lk's advertising from inconsistent performance into a scalable growth system.

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